Soccer has been one of the fastest growing sports in the United States for the past decade and with a dedicated coaching program Milton River S.C. has continued to find regional success. With an expanding roster, Milton River S.C. wanted to stand out from other clubs by provide an immersive digital presence for their players and teams.

This project showcases a new club logo, visual identity, social media strategy and a digital platform design that allows for easy team/parent communication as well as additional training resources for the players.

LOGO DEVELOPMENT

The logo for Milton River S.C. was more than a business, it was part of a larger community and something that the youth players of the club would be wearing with pride.

SOCIAL MEDIA

A strategy was laid out for Milton River S.C. to showcase their players, coaching abilities and the experience each player receives on and off the field. With clear call to actions in their profile and stories, interested parents and players would be able to find out more details and contact the club.

DIGITAL PLATFORM

It was important to create a design that would let the players feel like soccer superstars, while providing the parents with an easy platform to navigate the contact details of the team and their game schedule.

The player development side of the platform was designed to provide the youth players with training videos, challenges and rewards that would help develop their playing ability.